Stars launch Global Poverty Promise

Davina McCall, Mariella Frostrup, Annie Lennox, Richard Wilson and Meera Syal are among the big names launching a new poverty campaign today, the fifth anniversary of Nelson Mandela’s Make Poverty History speech in Trafalgar Square.

In a campaign video released today – shown for the first time at LCID’s launch on Monday – the celebrities invite people to show their support for a new law that would commit the UK to spend 0.7% of national income on development assistance, by signing up to the Global Poverty Promise.

The celebrities use the video to highlight how small 0.7% is – yet how much of a difference it will make to lives in the developing world.

40 years ago the UK made a promise to the world’s poor – to spend just 0.7% of our national income on helping poor countries develop. We now have a chance to make that promise a reality, not just for today but for future generations.

“GlobalPovertyPromise.com is our opportunity to show that we keep our promises, even during difficult times. Whether it’s helping Haiti through a disaster or participating in the long term development of Africa the British public has a proud tradition of looking out for those less fortunate, let’s keep it up.” – Mariella Frostrup

Five years ago Nelson Mandela’s speech in London ahead of the Gleneagles summit launched the Make Poverty History campaign. Today the Department for International Development is publishing an update of the progress the UK has made against the targets set.

Labour has tripled the UK’s aid budget and is committed to spending 0.7% of the UK’s Gross National Income on aid from 2013, with the Overseas Development Bill which was introduced to Parliament last month. The Conservatives have refused to say they would introduce such a law. Aid groups are concerned that the Conservatives’ plans for international development could mean large sums will be diverted from tackling poverty.

Please sign up to the Global Poverty Promise and encourage your friends to do the same!